irony

Irony occurs in a situation where one thing is stated or assumed but another thing is true. It has become a “go to” strategy in much of Western culture for seeming hip. As a form of expression, it generally involves overstatement or understatement, or sarcasm, and the recognition by the spectator that you mean something Read More …

instajam®

Jim Nielson defines instajam as a method of guerilla détournement in which you deliver a culture jam or a culture jimmy by photoshopping it into a social media post. Also known as snapjam®. Because it is so difficult to modify public signage in such slick ways, the practice of culture jimmy requires costly materials such Read More …

supercut

A video mashup that shows examples of a particular meme, concept, image or theme from a variety of sources. Supercuts.org: “A fast-paced montage of short video clips that obsessively isolates a single element from its source, usually a word, phrase, or cliche from film and TV. Purpose: Typically humour, entertainment, homage, or celebration, but sometimes Read More …

redub

This is my term for a mashup video created mainly or entirely by adding original or re-edited audio from other sources over a largely unchanged video clip UNALTERED VIDEO, ALTERED AUDIO Typical uses include culture jams that use different audio to comment ironically on mainstream video such as an advertisement or a popular movie dubbed Read More …

revid®

This is my term for a mashup video created mainly or entirely by adding original or re-edited video from other sources over a largely unchanged audio soundtrack. UNALTERED AUDIO, ALTERED VIDEO Some of the most common revid uses are the typical unofficial music video many examples of what people typically call trailer mashups, in which Read More …

defamiliarization

In the original Russian, Остранение [ostranenie, also translated enstrangement, making strange, strangefication). The soviet literary theorist Viktor Shklovsky used this word to refer to the power of art to make us perceive familiar things in a fresh way, or to actually see them again. Shklovsky thought all the best art does this, but some members Read More …

meme shells®

Jim Nielson’s term for well-recognized old images and visual clichés that have been so widely reproduced and re-used that they have lost most of their original meaning. Such images are empty of significance for most viewers, or at most carry a tiny bit of connotation of some sort. People who have seen them reproduced but Read More …

unofficial music video

A YouTube video genre in which an original video is made for a song (whether or not the song already has an official video). Unofficial music videos can take many forms, including live-action dramatization, lip-syncing, and original animation. From a remix culture point of view, three prominent sub-genres are worth recognizing: Anime music videos Gaming Read More …