Jim Nielson defines instajam as a method of guerilla détournement in which you deliver a culture jam or a culture jimmy by photoshopping it into a social media post. Also known as snapjam®.
Because it is so difficult to modify public signage in such slick ways, the practice of culture jimmy requires costly materials such as vinyl letters as well as a lot of time to “vandalize” the public media. Much easier is to alter a digital image that contains signage and then post it on social media. Selfies with billboards and posters in the background are excellent candidates for this treatment.
Times Square selfie snapjam featuring culture jam in the billboard
