mashup (video)

A general term for re-edited video footage that uses two or more audio/video sources to create a new video.

Joseph Cornell, Rose Hobart (1936)

Christian Marclay, Telephones (1995)

iPhone ad rip-off of Marclay  (2007)

Video Mashup today

A video mashup combines two or more video sources to create a new video.

Some key genres of video mashup:

  • žYouTube Poops
  • žSupercuts
  • žTrailer mashups
  • žRedubs

A video or video/audio mashup that combines different source material, often in an attempt to be intentionally annoying and usually in a mood that is more or less satirical or parodic.

Purpose: Typically annoyance, humour, entertainment, or ad hominem pop culture criticism, but occasionally used with a  political or subversive intent.

Poop

http://knowyourmeme.com/memes/subcultures/youtube-poop:

There are a number of techniques commonly employed by YouTube Poopers, called Poopisms. These do not refer to what the source material is, but rather, how it has been manipulated. Some examples of Poopisms are:

žEar Rape: Volume is maxed out and distorted. The intention is generally to annoy.

žStutter Loop: A short piece of video is looped in order to call attention or emphasize something.

žWord Trim/sentence mix: Words are cut and rearranged, often to create profanity.

žYTPMV (Classic): A sample is sequenced to an audio track to vaguely simulate something like “singing.”

žYTPMV: Notes in source materials are pitch shifted to create a song.

YouTube Poop example:

http://www.youtube.com/watch?v=NTkUv41p7QI

Supercut

A video mashup that shows examples of a particular meme, concept, image or theme from a variety of sources.

Supercuts.org: “A fast-paced montage of short video clips that obsessively isolates a single element from its source, usually a word, phrase, or cliche from film and TV.

Purpose: Typically humour, entertainment, homage, or celebration, but sometimes used with a  political or subversive intent.

Supercut examples:

http://www.youtube.com/watch?v=4-vjbuodBEU

http://www.youtube.com/watch?v=K-JuE9esfUc

Trailer mashup

A trailer mashup creates a movie trailer for an imaginary or tv series. Typically it mixes audio and video from different sources.

Probably the most typical trailer mashup takes the audio from an existing trailer and then puts video imagery from a different film to comment on or undercut the audio:

https://www.youtube.com/watch?v=LHELz_FcSY4

The reverse may also happen.

More complex trailer mashups involve the actual creation of new trailers for existing films, often with original voiceovers, music, etc, to make an argument about the contents of the film unlike that intended by the original film makers.

Redub

Redubs take video sources and dub new dialogue over them. The genre probably originated in people sitting around watching tv with the sound down and then voicing absurd or satirical dialogue for the characters onscreen.

One very common type of redub are the NFL redubs done for the YouTube channel Bad Lip Reading.

https://www.youtube.com/watch?v=OTRmyXX6ipU

Because the shots of players and coaches etc in NFL games often have no attached audio, it’s possible for viewers to speculate on what they are saying, with absurdist results.

Redubs sometime have more serious or subversive intentions, though.